Our fashion world is ever-changing. We don trends, that waiver in and out, like the ebb and flow of the ocean tides. Its what's IN today...but forgotten tomorrow. However, there is one accessory item that has stood the tests of time. The ever - charming...charm bracelet.
The Dark Ages were a time of the beliefs in evil spirits, that lived on the land, in the oceans, the forests and pretty much everywhere. They stopped crops from growing, nets catching fish and disappearances of people for no reason. Black magic was rife, as were the concepts of witches and warlocks roaming the earth at the time.
More than likely a fashion brought about by religious leaders, the idea of wearing amulets and charms to ward off these evils, became a fashion in itself. A chickens foot to ward off enemies, a rabbits foot for luck...but also the knuckle bones of strong fighters who died in the family, or shrunken heads of enemies kept as trinkets.
The word 'charm' itself has an interesting changing fashion too. Originally the meaning was wrapped up in the concept of 'spells and magic,' charms were recited phrases, used to fend off the spirits and do battle with the black forces. As time moved on and we entered a more civilised phase in humanity, the charm name was taken to mean a small trinket that would be attached to a bracelet or a watch. Something collected in the higher echelons of society, no longer with a magical connection, but of one of status.
Charms or amulets as they are known in many other countries, have been around for thousands of years. Miniatures effigies of the Kings and Gods of Egypt, have been carved and encapsulated in ivory tusks from mammoths and elephants, carved too, in basalt black stone and into the beautiful gems of the time; chalcedony, amethyst, lapis lazuli, emeralds and rubies. In Africa, shells, bones and teeth served a similar purpose also. Small items that could be worn on the body for decoration, but also for purpose of protection.
In our relatively modern society, from the Victorian period (late 1880s onwards), it was Queen Victoria herself who started the fashion craze for charms. She was fascinated with the tiny replicas of furniture, of places of interest, such as towers and buildings of the time, flowers and butterflies, bees and birds. As her love grew, so did the market. Loyalists followed her trend and the charm bracelet was born as the "IT fashion item" and jewellers to the Crown, immediately set to churning out these charms by the hundreds. Tiffany & Co were one of the first companies to take hold of the charm and make it theirs, focusing on the heart with lock and key.
Today, Pandora charms look to have dominated what looks like a saturated market, but the statistics say otherwise. Charms are still popping up everywhere and markets are still looking for different styles, big and small, in gold or silver, in gems or stone. Our fascination with charms seems to be engrained in our make-up. The tiny replica of something huge, reminds us of how large we are and how attention can be in the detail that makes them all the more fascinating.
This June, we will be bringing an incredible new range of charms out and we are happy to announce that through Sanur Jewellery Studio, and our partner The Bali Charm Journey, you will be able to make your very own charm bracelet so you can take a piece of Bali charm home with you! Exciting times ahead....stay tuned and watch our workshop spaces!